The acronym for search engine optimization is SEO and in the information technology industry it is a very lucrative skill to have.
In these times of low employment, it would appear that the job market websites are highly populated with vacancies for SEO experts and the remuneration is very attractive. The offers however seem to go unanswered because of the relatively few persons who have the appropriate skill set to master SEO, and those who do tend to prefer self -employment to working for any company regardless of how enticing the pay package is.
This Is mainly because there are really not many technicians with adequate skills and knowledge due to the absence of training courses in SEO in the training institutions. There are no local schools, night or day that teach SEO and there are no college courses in SEO available, that I am aware of, and the opportunity to learn from a practicing SEO expert almost non-existent.
Perhaps the real reason why SEO London experts and consultants prevaricate when it comes to training others is that it may be much harder to teach what is to be done than to actually do it. There is also the threat of competition, indeed, the fewer SEO experts there are, the more guaranteed is the consultancy fee.
Okay, here is the fact. SEO experts are usually self-made. The technician will spend years acquiring skill and knowledge through online courses, online programs, ebooks and other training software developed and sold for internet work. In the long run the investment is worth it as the SEO expert is in high demand and can basically name his price.
Are SEO training courses absolutely necessary?
The answer really is no. But if you manage to find an expert SEO professional to mentor you will greatly assist your learning process.
What kind of SEO training course should I look for?
Try to find programmes that are taught by actual SEO experts who are actually in practice. Your trainer should be aware of all developments in the field.
How much should I expect to pay?
This is a highly skilled area and an expert SEO will be having a very successful practice therefore, his time and skills to train you will not come cheap. Realistically, he will be training his competition so he will need to make up for that potential loss of income. Therefore where you find courses being offered at ridiculously low rates, be very careful.
What else should I take into consideration?
After the training, comes the actual test of doing search engine optimization on your own. Like driving after gaining your licence, the first few times may be scary but your confidence builds and you eventually becomes and expert.